Marketing Prospectus · Orange County, CA · 2026

Mahmi Clubhouse

A “mommy & me” private members club for new moms and their littles, opening in Irvine in 2027.

Moms and babies gathered at the Mahmi cafe and play area
What is Mahmi Clubhouse?

A comfortable third space for moms & little ones

Not daycare.

Not a chaotic indoor playground.

A curated, calm, safe, adult-friendly space to build community for new moms.

Mahmi Clubhouse is part community, part support system, and part self-development center — where new moms can learn, create, improve their mental and physical health, and most importantly, feel proactive and fulfilled… while still being with their children.
Moms in a postpartum yoga class at Mahmi Clubhouse with their babies nearby
Key insight

Most moms don’t necessarily want to “escape” their kids — they just don’t want to do all the childcare logistics alone all day (cooking, cleaning, packing, driving, constant supervision — that’s the exhausting part).

Most moms choose to “outsource” childcare because they feel less personal progression versus going back to work.

Programming & Events

What members do at Mahmi

Four ongoing tracks, plus a calendar of signature member events throughout the year.

Baby & Development

  • Littles gym exploration training
  • Tummy time, dance & wiggles
  • Baby sign language
  • Music class & library storytime
  • Bilingual playgroups
  • Montessori art & sensory lab

Mom Wellness

  • Postpartum & pelvic floor yoga
  • Naptime HIIT, barre & pilates
  • Lymphatic drainage massage
  • Breathwork reset & primal scream
  • Outdoor walking group
  • Therapy & prayer circle

Expert & Consultant Series

  • Sleep consultant diagnostics
  • Pediatrician & milestones Q&A
  • Baby-led weaning demo
  • Physical therapist exercises
  • Lactation / breast troubleshooting
  • Back-to-work salary negotiations
  • Estate planning & investing club

Social & Lifestyle

  • Baby gear marketplace app
  • Galactagogues happy hour
  • Group trips to Disney, zoo, beach
  • Keepsakes arts & crafts
  • Milestone & holiday photography
Signature events: Mommy & Me Retreat · Summer Picnic BBQ · DJ & Baby “Bottle Service” · Founding Members Dinner · Elimination Communication “EC” Week

Note: events and services may change.

Moms and babies sitting together on the floor at Mahmi Clubhouse Moms sitting in a circle on yoga mats with their babies
Community

Connect with new mom friends

Get access to the Mahmi network via our members’ Slack app.

  • Direct message other moms
  • Clubhouse events & play dates
  • Community board posts, including the Mahmi marketplace for baby & mama gear
  • Q&A on milestones & health
Value Proposition

What OC moms are already spending

OC Stay-at-Home Mom
Monthly Discretionary Spend
Baby Classes Childcare
$445
Newborn
(0–4 mo)
$595
Infant
(4–12 mo)
$610
Toddler
(1–2 yrs)
$620
Pre-school
(3–4 yrs)
Source: publicly reported OC data estimates

As-is budget for baby raising

~$600

weighted average monthly discretionary spend for a child from 0–4 years

$370
average monthly childcare cost (~$16/hr) across ages 0–4, for 25 hours a month (6 hrs/week)
$230
average monthly baby class cost across ages 0–4, for 10 classes a month (2/week)
Membership Tiers

Three tiers, one community

Entry

The Village

$195/mo
$500 initiation
  • Mahmi Clubhouse & lounge access
  • 2 curated events / month
  • Member directory & app
  • 2 guest passes / month
  • Founding price locked in
Full access

Inner Circle

$695/mo
$3,000 initiation
  • Everything in Circle
  • Priority booking
  • Monthly concierge & expert consult
  • Custom meals & private events
  • Luxury brand partner perks
  • Unlimited guest access

Note: pricing and benefits may change.

Clubhouse Space Renderings

A calm, curated home base

Nursing room, sleep pods, art lab, gym & climb play area, café, and a lounge just for moms.

Clubhouse Progress

Clubhouse coming 2027

We’re in the process of finding a home for the Mahmi Clubhouse and invite you to be a founding member.

  • Target location: Irvine, CA — TBD
  • Upon deposit / acceptance of application, you gain immediate access to the Mahmi network & Slack group for meetups, events, and clubhouse progress
  • Membership will be capped based on occupancy capacity of the clubhouse space, to ensure the highest quality experience for our members
Map of the target Mahmi Clubhouse location in Irvine, California
Founder
Samantha Shin, founder of Mahmi Clubhouse, with her son

Samantha Shin

Founder, Mahmi Clubhouse

Samantha is an Irvine resident, currently living in the Cypress Village community (north of Spectrum Center), and mama to a 1.5-year-old named Sawyer.

She is a San Francisco native with a background in real estate, finance, and property management. Prior to Orange County, she and her husband, Steven, lived in Playa Vista, Los Angeles. She is a graduate of Columbia University in New York.

Samantha has a passion for holistic living and is a nature enthusiast. She is a Christian and worships at Mariners Church in Irvine.

Samantha is currently a full-time mom and has spent the last couple of years learning, first-hand, how to nurture little ones’ growth — as well as practices to restore mamas back to health through nutrition and physical and spiritual practices. She has a passion for cooking and sharing “practical meals” that are healthy for babies, toddlers, pregnant moms, and postpartum moms alike.

The reason she is starting Mahmi is to create the place of support she wished she had during pregnancy and early motherhood — and to share what she’s learned with other moms in this critical, transitional time of life, while investing in a place of home for her and her son.

Membership Application

Join the Mahmi community

To join, submit your application and make a fully refundable $100 deposit.

  1. Submit the application form — forms.gle/zZLubCXeEFAstsiq6
  2. Make your fully refundable $100 deposit via Venmo or Zelle (details at right)
Refund policy: Deposits are fully refundable prior to clubhouse opening (2027) upon request of the applying member, which cancels the membership application immediately and revokes access to the Mahmi network. (We don’t want anyone who doesn’t want to be here!)

Terms: Mahmi reserves the right to deny membership requests upon application review, and any remitted deposits made by the applicant shall be refunded immediately. After acceptance, the deposit can be applied toward the member initiation fee due at a later date — no need to decide which membership tier right now.

Deposit details

Venmo@mahmi_clubhouse
ZelleSamantha Shin · (415) 336-9662
Amount$100 (fully refundable)

With gratitude and thanks — we’re excited for you to join the Mahmi community. Your fully refundable deposit reserves your spot.